The daily routine for the founder of Lime Crime, Doe Deere begins at 8:30 am. She awakens automatically without the use of an alarm after nine hours of sleep. A morning person, she revels in her morning routine. She drinks a full glass of water to start her day off fully hydrated. She notes that staying hydrated is a necessary focus, because Los Angeles, her home is very dry.
She starts the day off with stretches. Her favorite ones are the cat/camel exercises that loosen up her back. After stretching, she likes hot cereal for breakfast, preferably grits. She enjoys eating it in front of her kitchen window, where she begins planning her day. Oranges grow in her yard, so she’ll enjoy a glass of fresh squeezed orange juice as well as some yogurt and fresh fruit for breakfast on many days.
Always the business woman, Doe Deere checks her phone calendar first thing in the morning. She keeps communication lines open with her company’s teammates through the internal company chat, so she’s aware of business matters at all times. Admittedly, she also checks Instagram and email throughout the day, preferably not in the morning.
Before she gets ready for the day, she likes to have music playing. Right now, she’s been obsessed with the Beatles. While listening to the vinyl recording of Abby Road, she does her makeup. She loves washing her face with Glossier face wash, because it smells like roses. Next, she moisturizes her face with Murad ‘Hydro-Dynamic Quenching Essence’. She begins by applying L’Oréal’s True Match Foundation, followed by MAC’s ‘Studio Fix’ to remove the shininess. Finally, she sets the makeup with loose powder. Doe Deere uses other brands of foundation now, but Lime Crime will be releasing a foundation very soon. Doe Deere is currently working very hard to bring it to market.
After filling in her eyebrow with pencil, she applies pink or red blush to her cheeks and then does her lips. Her favorite lip colors are Lime Crime’s Rustic, Red Velvet and Pink Velvet. These bright splashes of color bring life to her face and are the part of applying makeup she loves most.
She showers at night, preferring to start the day with dry hair. Using a curling wand, she adds her shiny waves that set off her long purple hair. Before she heads off to work, she spends a few minutes with her two Persian cats, Puffy Fluffles and Chester Von Battingham. She enjoys petting and kissing them as well as making sure they live a royal existence in her home.
From there, she starts her workday at the office around noon and works straight through till six or much later, if needed. She’ll work until midnight if it’s necessary. Doe Deere starts her day focused and ends it the same way. That’s how she has gotten Lime Crime off to such a great start.
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