Doe Deere, CEO of Lime Cosmetics, is making waves in her niche industry. Her passion for her cosmetics is seconded only by her love of self-expression. Doe seeks to emphasize the use of cosmetics as a form of personal freedom. She entertains the concept of using cosmetics not only to accentuate your features, but also to put a piece of yourself out there for the world to experience. In line with her message of self-love, her own independent successes inspire her to heavily support other women-owned businesses. Everything about her screams positivity.
Ms. Deere is endlessly thankful for her success and customers. One of her only regrets regarding her business is not starting sooner. That goes to say that if you really want something, getting started on it is the only way to make it happen. She prides herself on her own intuition – something she greatly encourages other aspiring entrepreneurs to do so. Practicing what she teaches, Doe makes a point to treat all her contacts with the utmost respect and love and explicitly advises others to do the same. All she wants to do is lift others up.
Aptly so, the mission statement behind her company, Lime Crime, lines up perfectly with her positive outlook on life. They seek to revolutionize the cosmetics industry – not only in concept, but also with their fresh internet-based system. Much like the creator, the brand is meant to be a form of cosmetics that allows the wearer to tie something as personal as their own mood into makeup. Her vision is solidified by their bright, popping products – each one animal-cruelty free. They perfectly encompass everything Doe stands for with their eye-catching and unique nature.
In addition to their color revolution, Lime Crime began as one of the first cosmetic brands solely based on the internet. Ms. Deere’s creative mind allowed her to go where no cosmetic industry had gone before. Doe challenged the notion that women had to buy their lipstick over the counter. They became pioneers of their niche, innovating not only the e-commerce aspect of their business, but also how they marketed and displayed their products. In all aspects, Lime Crime is filled with innovations and innovators.
Read https://ideamensch.com/doe-deere/ to learn more.